On the surface the history of licorice may have needed only a 20 minute tour, however, our tour guide, Angela, added insight and commentary throughout our walk through the museum. In the second and newer portion of the museum she pointed iout the balance the Amarelli family has taken over the 300 years between the original values and craftsmanship with new technologies to continue to be a relevant and profitable company in Rossano, Calebria and Italy. As a lover of licorice, I learned about the licorice plant and the process by which my favorite candy is made. It is worth a visit...ask for Angela as a tour guide and enjoy the ride.
Bel museo,ben organizzato e un ottimo posto per portare i bambini.Buona la liquirizia e non si paga il biglietto del museo.
Did not visit the museo...just the store. We love the items they sell. This is our second trip to Amarelli Iiquirizia...love it!!!
We recently toured Southern Italy and whilst staying in Rossano, our host at the Tenuta where we stayed recommended visiting the Amarelli factory and museum. Even though it was out of season and the weekend, a visit to the museum was arranged but unfortunately the factory was closed. Even still, it was possible to wander around and see some of the old machines exhibited outside the factory. The museum itself was absolutely excellent and one of the most interesting and professionally presented small museums I have been to. The lady who showed us around was excellent, even though it wasn't her job, and the girl in the shop was really helpful. The shop itself and the Amarelli products are fantastic!! I couldn't recommend this enough.
First of all, it is very interesting to know this plant native of the mediterranean region. It is said it was discovered by pastors who used to chew its sweet tasting roots. The museum, in the XV century mansion that always belonged to the Amarelly family, is not big, but well planned. It tells the family's history, shows how life was lived in the past with its uses and traditions, and displays tools and techniques used in the country and confection of candy, which won them a Guggenheim award. As part of the visit there is a small tour of the confection of licorice candy. This visit is available from Mondays though Frdays at 10am, and can be booked through their website. http://www.museodellaliquirizia.it/inglese.html. There's also a good gift shop with a large range of products made of "liquirizia". If you're in Rossano it is also worth visiting the city's cathedral with its Madonna dell'Achiropita painting. The name means "not painted by human hands". Next to the cathedral is the museo Diocesiano where the "Codex Purpureus Rossanensis" is on display. It is an old bizantyne testament dated from the V century.
prezzi non proprio competivi,si può assaggiare e gustare la liquirizia,e non solo,in tutte le sue peculiarità,personale gentile e disponibile,sicuramente ottimo il liquore e anche le mitiche liquirizie negli astucci da poter portare sempre con voi
Molto interessante. Impressionante sapere che questa azienda è in attività da oltre 200 anni.Con i tempi che corrono è quasi incredibile che possano esistere realtà simili. .
amarelli family has built a whole museum to show their amazing product. recomended itand try all the liquirice specialities
Tra la fabbrica e lo shop veramente il paradiso della liquirizia... di tutti i tipi e gusti: radici, gommosa, dura, con la menta, il cioccolato ecc eccBello il museo, gentile il personale, un posto da visitare e gustare!
Too much small to be called "Museum"... not so good! but good liquirice! Nice visit to the industry, and jkind guests